The Borobudur, is a 9th-century Mahayana Buddhist Temple in Indonesia, and is one of the great wonders of the world. We chose this monument to shoot for our first Ad Campaign in 2014. This temple directly reflects the brands ethos and inspiration. As you look upon the breathtaking Javanese Buddhist architecture, one can see the connections between our design inspiration and this ancient architecture. Ancient temples such as this one are gifts to us and point the way to an integrated world culture.
The monument is both a shrine to the Buddha and a place for pilgrimage. The journey for pilgrims begins at the base of the monument and follows a path around the monument and ascends to the top through three levels symbolic of Buddhist cosmology. Everyone ascends through the world of desire, the world of forms and the world of formlessness. the Borobudur stupa is also a replica of the universe. It symbolizes the micro-cosmos, which is divided into three levels, in which man’s world of desire is influenced by negative impulses; the middle level, the world in which man has control of his negative impulses and uses his positive impulses; the highest level, in which the world of man is no longer bounded by physical and worldly ancient desire. To this day, temples such as this one are still used for meditation and for people to experience other realms of awareness.
Imagine living during this ancient time, away from the distractions of contemporary materialism, you’d experience a connectedness to the earth, energy, and the cosmos. I personally feel that these temples were created to send a message to us that illustrate an evolution of consciousness.
We strive to tell a story of a singularity of consciousness and have created this platform to help us deepen that connection.
The pine cone (fractal form) symbol is one of the most mysterious emblems found in ancient art and architecture. It wasn’t just used by one culture but many around the world. It cant be denied that this symbol has meaningful significance. It can be found in the ruins of the Indonesians, Babylonians, Egyptians, Greeks, Romans, and Christians to name a few. It has been said to symbolize the “pineal gland” or “Third Eye.” This gland is said to lie at the geometric center of the brain. The French philosopher Descartes famously referred to the pineal gland as the Seat of the Soul. The Third Eye seems strange, even downright alien to us in the West, even today, despite our living in the “information age.” It has been said to be the gateway to other dimensions of consciousness
These ancient architects create fractal pineal gland like structures that can perhaps be pointing the way to further self discovery. The pineal gland is the axis point to higher dimensions of consciousness.